AI Digital Product
A Company bridging the skills gap with specialized, job-ready training in booming fields like Tech and AI-data structures. Their online learning platform serves as a springboard for college students and freshers to launch thriving careers.
It boasts a learner base of 10,00,000. The platform is supported by 300+ hiring partners and 700+ industry experts, ensuring comprehensive learning and placement support!
Challenges
- Competition for ranking on broad keywords like "online courses" or "e-learning platforms," etc.
- Dependence on paid ads bled the marketing budgets without nurturing leads down the funnel.
- Appealing to both B2C learners and B2B partners.
Campaign Objectives
Step 1
Increase organic traffic for career-focused programs like data science and digital marketing by 40%.
Step 2
Boost the lead flow by 3 to 5x heavily relying on paid ads and referrals.
Step 3
Rank in the top 3 for at least 20 high-volume keywords related to online AI certifications and bootcamps.
Our Approach
To achieve these objectives, we implemented a comprehensive AI-assisted SEO strategy that leveraged the power of AI to:
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Identify high-intent keywords: Using advanced AI-powered keyword research tools, we uncovered a goldmine of long-tail keywords that aligned with the specific career-focused programs offered by the platform.
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Optimize content for user intent: By analyzing search intent and user behavior data, our AI-assisted content creation and optimization workflows ensured that the platform's content directly addressed the needs and queries of learners and professionals seeking upskilling opportunities.
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Enhance technical SEO and site structure: Our team leveraged AI-powered technical SEO tools to identify and resolve issues hindering the platform's search engine visibility, while optimizing site structure and user experience.
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Build topical authority and thought leadership: By creating high-quality, AI-generated linkable assets and leveraging AI-assisted outreach and promotion strategies, we established the platform as a authoritative source in the AI and tech skills space.
Our AI-assisted SEO approach allowed us to target the right audience with the right content, at the right time, while building a strong online presence and credibility for the platform.
Results
By implementing our AI-assisted SEO strategy, the online learning platform achieved remarkable results:
- 45% increase in organic traffic for career-focused programs like data science and digital marketing.
- 4.2x boost in lead flow, significantly reducing dependence on paid ads and referrals.
- Top 3 rankings for 27 high-volume keywords related to online AI certifications and bootcamps.
These impressive results not only drove substantial revenue growth but also positioned the platform as a leading authority in the AI and tech education space, attracting both individual learners and corporate partners seeking upskilling solutions.
By leveraging the power of AI-assisted SEO, the online learning platform achieved a competitive edge, increased brand visibility, and established a sustainable, cost-effective growth strategy for the long term.